Elena Rendina is a Swiss-Italian visual artist working in the fields of photography, performance art and animation. With a background in fashion photography, she creates highly stylised and intimate worlds to explore the tension and violence underlying traditional concepts of femininity. Often using her own body and image in her work, Rendina tackles concepts of societal expectations, isolation and the pursuit of perfection. Alternately heroine and victim, she casts herself in ironic, uncanny, and often unsettling vignettes that highlight and undercut the absurdity of the Western ideal of domestic life. Sumptuous interiors are populated with props, set designs and costumes hand-made by the artist, who humorously subverts and reimagines materials associated with homemaking. Bread, pasta, bedcovers and tablecloths escape their traditional confines and find new worth as valuable tools of creative expression.
Fascinated by the idea of the perfect woman, Rendina has collaborated with a number of leading female creatives including Helena Bonham Carter, Maisie Williams, Polina Osipova, Lily Cole and Stella Roversi. Her interest in interiors has led her to work with a number of historic homes such as Palazzo Visconti and Charleston. Influences include Marnie Weber, Shary Boyle and Toshiko Okanoue as well as films from Hollywood’s Golden Age.
The Female Gaze, Photo Vogue, Milan 2016
Swiss Design Awards, Messe Basel, Basel 2015
Home, Gazelli Art House, London 2014
Solo Exhibition, Galerie Patrick Cramer, Geneva 2011
Design For Life, A Foundation, London 2010
Swiss Design Awards, Mudac, Lausanne 2009
The Sunday Times Style
all images © Elena Rendina